1.) After logging into your Kevy account, click on 'Marketing' button in the left navigation bar and then 'Lists'.
2.) On the 'Lists' page, click the green '+Create List' button in the righthand corner.
3.) Create a name for your list, select the list type (static or dynamic), the match type, and if you would like to activate the list and show it publicly.
4.) If you are creating a dynamic list, you can add rules based on how you want your list segmented. You may choose to segment by recency, frequency, monetary, default field, custom field, list, shopping cart, product and/or brand.
5.) Once you have set the rules for your list, save by clicking the blue 'Create List' button below.