You can create both dynamic and static lists within Kevy.
A dynamic list has rules associated with it. Contacts are added and removed from the list automatically based on these rules.
A few of our customers have dynamic lists based on brand type, and also a rule for monetary value. So for example, contacts who have purchased the brand ABC more than one time and spent more than $50 will be automatically added to this dynamic list.
If you create a static list, you need to manually add or remove your contacts to this list. There is no option to set up rules for static lists.