Offers are extremely powerful when used correctly. In fact, targeted pop-ups can increase subscriptions 500%.
But the key to pop-ups is to ensure you customizing them to fit the needs and behaviors of your shoppers. Below are some tips when creating your own pop-ups:
- To make pop-ups less of a nuisance, set up rules to display customized, highly targeted offers.This can be done by selecting 'Display offer based on custom rules' under the 'Audience' dropdown.
- Offer coupons and rewards based on the products or brands your customer typically buys.
- Use an email capture pop-up to obtain anonymous visitors' contact information. Have email capture pop-ups display only to visitors who have not yet converted by selecting 'Anonymous visitors' under the 'Audience' dropdown.
Timing your pop-up is the most crucial aspect to get the results you want. The best time to show a pop-up is 60 seconds after your visitors enter your site.
A pop-up that appears after 4 page views gets fewer impressions than a pop-up that shows after 2 page views.
- Use your headline to make an offer that your visitors can’t refuse. Test a few of them to see which gather more subscribers.